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Welcome to 300 The Fenway's latest installment of "Where are they now?", a feature that chronicles the amazing things Simmons College women are accomplishing after graduation.

Meet Michaela Eichenbaum '10, an adventurer at heart who has made her passion for action sports her career. She graduated from Simmons in 2010 with a B.A. in Communications and decided to move from her hometown of Portsmouth, New Hampshire to sunny San Diego, California.

She currently works as an art intern for SURFING Magazine while managing freelance graphic design and photography projects for various clients.

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What is a typical day like at your job?
Out of everything I do, my unpaid internship is hands down my favorite, and there is nothing typical about it! I report to the art director and he gives me a couple of projects per day, anything from designing web banners, to organizing and preparing photos and files, to creating sponsor banners and advertisements for events (for example, I recently created a banner to represent SURFING Magazine at the Newport Film Festival).

The team here is very small, so I am learning up close and personal the creative process behind making a magazine.


What was the job application process like for you?
When they tell you it's all about who you know, they aren't kidding. I asked a good friend and mentor of mine if he had any contacts at the magazines in SoCal. He is an amazing action sports photographer who has done a lot of freelance work for many different surf magazines. He gave me the associate photo editor's contact info at SURFING and I shot him a short email explaining my deal and attached my resume. He then put me in touch with the art director.

They were hiring an associate art director at the time, I applied for that, but didn't get the job. I heard back from the Art Director about a month or so later asking if I would be interested in an internship (um, yeah!) I interviewed with him and started the following week.

Continue reading Where are they now? Michaela Eichenbaum '10 at SURFING Magazine in San Diego.


photo.JPGWelcome to 300 The Fenway's first installment of "Where are they now?", a new feature that chronicles the amazing women who graduated from Simmons College. This series offers you a glimpse into the fast-paced careers of recent Simmons alumnae, their life after college, and the lessons they learned along the way. You'll read about nurses at nationally ranked hospitals; newspaper journalists covering celebrity news; creative managers for national advertising campaigns, and more!

First up is Jacqueline Doherty from the Class of 2011. Jacqueline transferred to Simmons during the fall of her junior year and she graduated with a B.A. in Marketing from the Simmons School of Management. She currently works as an assistant account executive at the national advertising agency, Hill Holliday. Hill Holliday has won numerous awards for advertising excellence and made Advertising Age's list of Best Places to Work. Their roster of clients include leading national brands such as Anheuser-Busch, Dunkin' Donuts, Bank of America, and Liberty Mutual.



What is a typical day like at your job?
I work in the Account Service Department of the agency, so I spend my days attending meetings and staying on top of all the projects that are currently being worked on for my client. I also do a lot of back end work to make sure all of the ads that are in a live environment are performing to the best of their ability and I troubleshoot any problems that may arise. And of course, I surf the internet to stay on top of all the work other brands are putting out.

What was the job application process like for you?
In the spring semester of my senior year I interned for the same team I now work on at Hill Holiday. Upon graduation, I was contacted by the agency when a spot on the team opened up. From there I began the interview process and landed my current position!

What is your favorite part of your job?
There are so many awesome aspects of my job, but I think my favorite part would be seeing an advertisement produced by my agency (whether I have helped work on it or not) on TV, the radio, online, etc. You can appreciate the final product more when you know how much hard work went into it. Not everyone works in a job where they can see the tangible "fruits of their labor."

How did you know the organization was a good fit for you?
I knew the organization was the right place for me when I met the people I would be working with. My coworkers are all so smart, but they also know how to have a good time. Everyone puts a big effort into making strong relationships with each other, and we genuinely care about each other's well-being.

What was your favorite class at Simmons? Why?
Consumer Behavior (MGMT 230) with Professor Jill Avery. I loved this class because I learned so much about myself as a consumer, and what other consumers find valuable or not. It was so interesting to learn where consumers talk about the brands they engage with and how marketers can use this information to develop a stronger brand strategy.

Continue reading Where Are They Now? Jacqueline Doherty '11 works at top U.S. advertising agency.



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Carmen Baez '79 with Simmons students during annual trip to Omnicom in NYC.

Simmons College has an alumni network of more than 50,000 career professionals who are making an impact on society. Simmons alumnae are an invaluable resource to the Simmons community, and many are more than willing to help students achieve their career goals.

Due to the small, intimate size of Simmons, it's easy for students to reach out, connect, and receive support from alumni across various industries. Mentorship programs, networking events, and annual trips help bring together current students with the alumnae network.

For 12 years, Simmons alumna Carmen Baez '79, president of Latin America at Diversified Agency Services (DAS), has hosted a group of Simmons students at an Omnicom Group office in New York City. Omnicom is one of the largest advertising, marketing, and corporate communications companies in the world, and it maintains a premier client list that includes Apple, McDonald's, and Volkswagen.

What first started as a small group of students traveling to NYC in a rented van has now evolved into a highly anticipated annual event. This year, a group of 17 students met with Carmen for a full day of meetings, presentations, and networking with industry leaders.

Continue reading Simmons alumnae prove to be great resource for current students.



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Members of Save Fenway Park! rally on Lansdowne Street in 1999. Photo courtesy of Erika Tarlin '85LS.

On the 100th anniversary of Fenway Park, it's hard to believe that America's most beloved ballpark was almost destroyed due to a stadium proposal in the late 1990s that sought to demolish the park and build a new, larger stadium adjacent to the old one. At the time of the proposal, the Fenway neighborhood was concerned about how a larger stadium would affect the community.

To save the ballpark, members of the Fenway neighborhood rallied behind a small nonprofit group, Save Fenway Park!, and Simmons Graduate School of Library and Information Science (GSLIS) alumna Erika Tarlin '85 was a key member of the group who petitioned for Simmons College to host a design symposium that would allow members of the community to share alternative ideas for saving the stadium. Other local organizations were hesitant to support the symposium for fear of angering city officials who supported replacing Fenway.

Continue reading Simmons library science alumna played key role in saving Fenway Park from demolition.



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Looking for a job? The Simmons College Career Education Center (CEC) recently launched a new, interactive website that provides Simmons students and alumni with several online resources for career planning. Visitors to the site can explore the CEC's career tool kit, find jobs and internships, meet with a career coach, and more.

"The new site is a comprehensive career resource that emphasizes the importance of career preparation in a Simmons education," says Career Education Center Director Andrea Wolf. "We hope that students will see it as their 'Career Preparation Destination.'"

New features on the site include, how-to guides on writing resumes and cover letters; the CEC's four-year STEPS Career Development Plan for undergraduate students; graduate employment surveys; a list of hiring employees; and a new blog highlighting expert information, key events, and career advice.

Krista Evans '12, who's graduating in May, says the new design looks modern and fresh, and the dropdown menu makes it easy for visitors to find exactly what they need.

"The new CEC website is much easier to use and has been super helpful," says Krista. "I've been perusing it once or twice a week to see what new jobs have been posted."

Let us know what you think! Check out the new Career Education Center website at www.simmons.edu/cec.


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More than 500 guests came back to the Simmons campus for last week's Reunion Weekend. Class years ending in "1" and "6" participated in an outdoor barbecue, watched a brownie bake-off, and attended the awards luncheon on Saturday. Members from the class of 2001, 1961, and 1971 were strongly represented. We sat down with a few of our alumnae to hear about what Simmons was like "back then". Take a peek at these inspiring tales from years past.


From misunderstanding to friendship

2011 Commencement Holly and Caitlin '01 talk about how their long time friendship began in an unusual way. The girls say their time at Simmons was the best experience of their lives (second to the birth of Caitlin's daughter).


Simmons during the Vietnam War

2011 CommencementPaula Ganzi and Elaine Zetes '71 say attending Simmons during the Vietnam War era was a tumultuous time. Students threw out most traditions and were encouraged to attend demonstrations and protests by professors. They feel this experience really brought them together. In fact, a group of 10 women from the class of 1971 recently went on a reunion trip to Bermuda!

Continue reading Reunion Weekend reminds alumnae of the good ol' days.


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